Identifying Cross-Sell Opportunities
In this brand new guide we walk through how you can take the concepts of an ABM strategy and apply it to driving customer cross-sells.
Included in the guide:
- How to identify cross-sell opportunities
- How to build your target account list
- How to build a strategy that lasts four quarters
- Which channels and tactics to use
- Which GTM teams need to be involved and their responsibilities
- What metrics you should track for success and benchmarks
- Common challenges with solutions