Identifying Cross-Sell Opportunities

In this brand new guide we walk through how you can take the concepts of an ABM strategy and apply it to driving customer cross-sells.

Included in the guide:

  • How to identify cross-sell opportunities
  • How to build your target account list
  • How to build a strategy that lasts four quarters
  • Which channels and tactics to use
  • Which GTM teams need to be involved and their responsibilities
  • What metrics you should track for success and benchmarks
  • Common challenges with solutions