How to Support Enterprise Expansion
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In this brand new guide we walk through how you can take the concepts of an ABM strategy and apply it to driving enterprise revenue.
Below is a preview of the five ways you can drive enterprise revenue:
- Enterprise expansion via retention
- Enterprise expansion via cross-sells
- Enterprise expansion via up-sells
- Enterprise expansion via sister accounts
- Enterprise expansion via vertical or sub-vertical
Included in the guide:
- Specific filters and data points you can use identify target accounts
- Roles and responsibilities for driving GTM alignment
- How to create a plan and execute a strategy over four quarters
- Six core KPIs to use to measure and communicate success