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How Did Papaya Slash Support Costs Without Adding Headcount?
When Papaya saw support tickets surge, they faced a tough choice: hire more agents or risk slower service. Instead, they found a third option—one that scaled their support without scaling their team.
The secret? An AI-powered support agent from Maven AGI that started resolving customer inquiries on day one.
With Maven AGI, Papaya now handles 90% of inquiries automatically - cutting costs in half while improving response times and customer satisfaction. No more rigid decision trees. No more endless manual upkeep. Just fast, accurate answers at scale.
The best part? Their human team is free to focus on the complex, high-value issues that matter most.
Not all ABM plays have to target net new logos.
Some of the best opportunities were already your customers.
This time last year, I built an ABM account list in Salesforce focused entirely on churned customers.
Within six months, that single play helped us drive six-figures in pipeline and revenue.
How we built the churned customer list
We applied a set of simple but powerful Salesforce filters:
Churned customers since Jan. 1, 2020 (COVID created re-entry opportunities)
No current open opportunities (so we weren’t double-counting)
Account status = Churned
Previous ARR > $30,000 (big enough to be worth the effort)
Churn reason ≠ product limitation (we avoided accounts that left because of functionality gaps we couldn’t solve)
Sales notes review — we manually checked notes to confirm if the account was a good candidate to re-engage
The result was a clean, prioritized list of churned accounts that our SDRs were excited to pursue.
Why this works
Churned accounts already know your brand.
Many left for reasons that may no longer apply (budget cuts, leadership change, different priorities).
The cost of re-engagement is far lower than breaking into a cold new account.
With clean CRM data and the right filters, you can build this list yourself and see similar results.
Should I turn this into a full win-back ABM playbook (with step-by-step setup in Salesforce and how we messaged these accounts)?
ABM AMA
Do you have an ABM question on any of the following?
Account selection
Sales alignment
Executive buy-in
Channels & tactics
Measuring success
Reply directly to this email with your question, and I’ll answer it in next week’s newsletter.
I’m here to help when you’re ready:
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Author: Tyler Pleiss