In partnership with
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
At some point, every SaaS company hits the same wall:
You’ve maxed out your first market.
To keep scaling, your board says you need to expand into new industries and open more of your serviceable addressable market.
But here’s the hard truth:
Most expansion efforts fail or they don’t know where to start.
👉 They go way too broad into their target industry.
👉 Companies pour money into black-box intent data.
👉 They have no idea how to craft the right messaging.
The result? Wasted spend, zero pipeline, frustrated board members.
What I Learned at Clari
When I was running vertical expansion at Clari, we did it the right way.
🏆 Over 2.5 years, we drove $17M+ in pipeline from industry expansion
🏆 We landed multiple lighthouse accounts in our key verticals
🏆 Our SDR team hit or exceeded quota for five straight quarters
The reason it worked?
✅ We focused on one sub-industry instead of going too broad.
✅ We built ABM account lists using warm relationships.
✅ We simplified our messaging so it resonated with their pain points.
That’s the playbook I’m now sharing.
🎯 ABM Expansion Power Hour
One hour. One process.
Accounts directly aligned to your expansion goals.
In 60 minutes, we’ll map out 100–200 target accounts using a simple, repeatable ABM account selection system built for industry expansion.
Here’s how we’ll use your hour:
1️⃣ Clarify your expansion goal — Define the single industry you’re targeting
2️⃣ Identify warm relationships — Closed lost opps, churned customers, partner overlaps, former champions
3️⃣ Cohort & prioritize — Organize accounts by relationship type + map your quarterly or bi-quarterly cadence
4️⃣ Finalize your list — Define next steps for sales approval + alignment
You’ll walk away with:
✅ An industry-ready account list you can activate immediately
✅ Clear criteria to refresh it every quarter
✅ A Google Sheet template to run the process on repeat
💵 $4,500 per session | Limited spots each month
The 3 Golden Principles for Industry-Specific Targeting
Brand Partnerships Now Available!
