In partnership with
AI Agents For The Entire Customer Journey
Ready to Transform Your Enterprise With AI Agents?
Support teams today face rising ticket volumes, shrinking budgets, and growing customer expectations. Hiring more agents isn’t the answer anymore. What if you could resolve customer inquiries ten times faster, with better outcomes, and at a fraction of the cost it takes you today?
Maven AGI is an enterprise AI platform that provides a unified agent experience across the entire customer journey. By integrating with over 100 existing go-to-market systems across sales, customer success, and support, Maven enables organizations to deliver faster, more consistent, and more personalized interactions- all without replacing infrastructure.
Maven AI agents autonomously resolve up to 93% of support inquiries and reduce related costs by as much as 80%. Designed for complex, high-friction environments, Maven unifies systems, syncs functions, and orchestrates real-time action across your enterprise.
This week, I want to show you another common messaging pitfall:
👉 Trying to scale 1:1 ABM the wrong way.
Even the best brands fall into this trap.
Take Canva for example.
They’ve been running 1:1 ABM ads and landing pages to different companies.
But instead of tailoring the message, they simply swap out the company name and call it personalization.
It’s the exact same copy across accounts.
🚫 No industry insight.
🚫 No account-specific relevance.
🚫 Just a logo change.
That’s not 1:1 ABM. That’s copy-paste marketing.
What went wrong?
Canva tried to scale 1:1 ABM too broadly.
1:1 ABM isn’t about hitting as many accounts as possible.
It’s about focusing on the few that matter most, the ones with:
The highest immediate business impact
The strongest known relationships
The clearest fit for your solution
How to fix it
If Canva (or any company) wants to run 1:1 ABM effectively, they need to:
Scale back to a smaller set of truly strategic accounts
Invest in deep account and industry research
Craft messaging that shows an understanding of each account’s pain points and priorities
That’s what separates a campaign that feels generic from one that actually moves a deal forward.
The takeaway
ABM isn’t about “more.”
It’s about precision.
When you treat 1:1 like a volume game, you dilute the value.
When you treat it like a craft, you win the accounts that actually matter.
The ABM Expansion Power Hour
Only 3 Spots Available for September!
⚡ If industry expansion is on your roadmap the rest of this year or next year, I built the ABM Expansion Power Hour to help: One hour, one process, an ABM strategy directly aligned to your expansion goals. No agency contract. No six-figure salary to budget for.
The 3 Golden Principles for Industry-Specific Targeting
Book Your Sponsorship Spot for October Now!
Only 4 Slots Available!
How 1,500+ Marketers Are Using AI to Move Faster in 2025
Is your team using AI like the leaders—or still stuck experimenting?
Masters in Marketing’s AI Trends Report breaks down how top marketers are using tools like ChatGPT, Claude, and Breeze to scale content, personalize outreach, and drive real results.
Inside the report, you’ll discover:
What AI use cases are delivering the strongest ROI today
How high-performing teams are integrating AI into workflows
The biggest blockers slowing others down—and how to avoid them
A 2025 action plan to upgrade your own AI strategy
Download the report. Free when you subscribe to the Masters in Marketing newsletter.
Learn what’s working now, and what’s next.
