Churned Customer Win-Back Playbook

Most GTM teams point their entire ABM strategy at net-new logos.

Meanwhile, a smaller, better-qualified account list sits untouched in a “Closed – Churned” status in the CRM.

• They aren’t cold because they already bought from you

• They lived inside your product

• They know your value, your team, and your onboarding

• They left for a specific, identifiable reason

If you’re struggling with account selection for your ABM strategy, churned accounts are one of the highest-leverage places to start.