In partnership with
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
Most B2B marketers are doing ABM backward.
They start with cold accounts that “look good on paper,” run a few ads, and pray something sticks.
But here’s what I’ve seen across every company I’ve built an ABM strategy for:
Most closed won deals were closed lost deals first.
Think about that. The majority of your customers started by telling you “not now.”
And yet we ignore them when we build ABM lists.
Closed lost opportunities are some of the warmest, most valuable accounts you can prioritize.
Here’s why:
✅ They’ve already raised their hand.
✅ They’ve already identified a pain.
✅ They’ve already evaluated your solution.
And they’re already in your CRM, with decision-maker data, deal history, and objections logged.
That’s more context than you’ll get from any intent signal or firmographic filter.
When you re-engage those accounts with the right timing and messaging, you’re not starting from scratch. You’re picking up where the last conversation left off.
That’s a sales dream.
In fact, it’s one of the first things we’ll audit when we work together.
Because if you want to drive meetings and revenue fast, closed lost accounts are where you start.
🚫 You don’t need more tech.
🚫 You don’t need expensive platforms.
✅ You need a list your sales team actually wants to work.
👉 That’s exactly what we build in the ABM Targeting System.
In just 6–8 weeks, we’ll co-build an ABM list using your CRM’s hidden gold, like closed lost opps, churned customers, former champions, and partner overlaps.
You’ll walk away with:
A 100–200 account list customized to your GTM goals
Recommended messaging and channels to activate it
A repeatable framework to rebuild every quarter
No subscriptions. No add-ons. Just a proven system that works.
🗓 Only 3 sprint spots available this quarter.
🎯 The ABM Targeting System Starter Guide
Sponsorship Spots Now Open for August!
