Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
The ABM Targeting System – Private Invite
This month, I’m working directly with 3 B2B SaaS teams to install an ABM motion without buying more software, hiring more people, or spending months “aligning.”
Over the next 60 days, we’ll implement a simple system that helps you:
→ Build a warm, strategic target list that actually converts
→ Run a repeatable process every quarter
→ Create real momentum with fewer tools and less noise
Here’s how we’ll do it:
Phase 1: Define the Strategy
We’ll kick things off with a 1:1 strategy session to get clear on:
✅ Your company’s top GTM objective
✅ The warmest paths hiding in your CRM
✅ The accounts your reps already want to pursue
No cold lists. No mystery scoring models. Just clarity, fast.
This is Week 1.
Phase 2: Build the System
Over the following weeks, we’ll install a process that works:
✅ Co-create a 100–200 account based on a warm path
✅ Build trust and buy-in from your reps
✅ Create messaging and tactics that connect
You’ll walk away with a documented playbook that you can run again and again, designed to help you create pipeline, not presentations.
This is Weeks 2–8.
Phase 3: Repeat and Scale
Now the system is running.
You’re not rebuilding lists every quarter. You’re compounding.
→ Sales trusts the process
→ Targeting supports your real goals
→ You know exactly what to do when the next quarter hits
From there, we’ll look at how to scale across more segments or product lines, without breaking the system.
This is Week 8 and beyond.
The Investment
Total cost for the system: $10,000.
No contracts. No long-term commitment.
What You Get
✅ A custom ABM strategy scoped to your business
✅ A sales-approved target account list
✅ A quarterly playbook you can rinse and repeat
✅ Support via 1:1 strategy, async reviews, and optional team calls
In a Nutshell:
PHASE 1: We define your goal and build a sales-aligned strategy.
PHASE 2: We create an account list and implement a repeatable process.
PHASE 3: You install a system that compounds, quarter after quarter.
How to Join
I'm only opening 3 seats this round to keep it hands-on.
Step 1: Reply to this email with “I’m in.”
Step 2: I’ll send you the details today.
Step 3: We’ll schedule your kickoff session and start building your system.
🎯 The ABM Targeting System Starter Guide
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