Most marketers care about one thing

Change your mindset to drive more revenue

Tyler Pleiss
February 23, 2025

In partnership with

Most marketers only care about one thing: impacting net new business.

I’ve been through this before at companies, and I’m sure you have too.

Raise your hand if you’ve been tasked with an initiative that relates to the following:

New product just launched
New product acquired
Existing product with low revenue

Where do you think marketing always focuses? New, new, new.

Don’t get me wrong, we always need to focus on driving new customers.

But sometimes it comes at the expense of avoiding a goldmine of revenue that can be captured in a much more efficient, and cheaper manner.

Customer expansion.

So for myself, as we aim to drive more pipeline and revenue from our AI product this year, my efforts have intentionally expanded beyond new logos.

“How can we increase AI adoption from our best customers?”

In other words, we need to expand our account-based GTM efforts to support driving customer cross-sells for more pipeline and revenue.

This strategy is launching soon and I’m detailing every aspect of it.

To find out how I’ve planned this out and and to access my step-by-step guide, you can upgrade your subscription today.

Access Now: Identifying Cross-Sell Opportunities with Account-Based GTM Strategy.

It’s February! Here’s what’s available:

Identifying Cross-Sell Opportunities: This new guide will walk you through the best steps for how to identify cross-sell opportunities, align with specific GTM teams, outline a plan and how to execute for revenue growth.
An early update as we launch our 2025 strategies at Movable Ink: We’re gearing up here at Movable Ink to launch our Q1 account-based GTM strategies. These span across several GTM teams and goals and I can’t wait to give you an early update on how we’re progressing.
Free consulting calls: Want to chat? No problem! You’ll get access to schedule a free call with me to talk shop.

Lock in your premium subscription now by clicking on the button below!

Learn How to Support Customer Upsells

Unlock the new guide today to drive more upsell revenue

Get a full breakdown of how to create an upsell strategy that drives increased revenue using an account-based GTM strategy.

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Start learning AI in 2025

Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI.

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Target Account Selection for ABM Made Easy

No more guessing on how to select target accounts.

Access 9 examples of GTM goals and 24 examples of how to select target accounts.

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Amplify Your Brand

I’m now excited to offer multiple sponsorship opportunities within this weekly newsletter or on LinkedIn.

Check out the media kit for more information!

Please reach to me via email here: [email protected] to discuss options.

Author: Tyler Pleiss