Protect your customer base with ABM

Drive revenue impact by prioritizing customer retention

Tyler Pleiss
June 01, 2025

We combine AI-native MOPS, precision ABM, and full-funnel demand generation to drive pipeline — not just MQLs.

From predictive scoring to multi-touch attribution, we plug into HubSpot, Salesforce, Clay, Clearbit & more. Redica, Cerby & Mosaicx trust us to make ops & media work together.

You may not realize it, but there’s a good chance most of your revenue this year will be coming from your client base.

And yet for those of us practicing or thinking about launching an ABM strategy, our attention is mostly on new business.

Imagine the impact you could have on the business by focusing just a little bit of your efforts on driving customer retention?

Especially considering today’s environment. Tariffs. The economy. No one knowing what the market will hold from one week to the next.

Because of the uncertainty, GTM teams are being asked to do more with less which means there’s a good chance your company’s product is at risk of being churned.

The good news is there is a way to fight back and add value for your customers and it starts with an account-based approach.

Start with identifying customers with:

Low to medium product sophistication
Low to medium product usage
Upcoming renewal date

Collaborate with your AMs or CSMs and work together to refine this list and curate the right content and messaging to create urgency of what the world was like when they weren’t using your product.

I know that can sound like a lot. But next week I’m releasing another how-to guide on how to build this out so you can run it yourself. Stay tuned!