In partnership with
One of the biggest reasons ABM stalls is simple:
GTM teams aren’t aligned on target accounts.
Not because right accounts don’t exist.
But because the right data isn’t consistently captured or used.
The average B2B SaaS company closes roughly 20% of qualified opportunities, which means about 80% are marked closed lost every quarter.
Those accounts already raised their hand, evaluated your solution, and shared real pain, but most teams move on because they don’t have the CRM structure to revisit them confidently.
That’s why I put together a new CRM audit:
The 7-Figure CRM Audit
It’s designed to help marketing leaders quickly audit whether their CRM has the core fields required to:
Identify accounts with real historical intent
Understand why deals stalled
Align with Sales around which accounts are worth focused ABM effort
Turn closed-lost data into pipeline, not noise
This isn’t about resurrecting every lost deal.
It’s about building a reliable starting point for ABM using accounts that already know you.
You can grab the audit here and run through it in under 15 minutes:
👉 Download The 7-Figure CRM Audit
And if you want help turning what you find into a clear ABM strategy, from account selection to sales alignment to measurement, that’s exactly what the ABM Targeting System is built for.
This is the work that makes ABM easier, not harder.
