The Biggest Myth in ABM?

The biggest myth in ABM?

That you need a robust tech stack to get started.

Before most teams even align on what they’re trying to accomplish, they’re already pricing platforms, building scoring models, and buying data they don’t actually need yet.

But here’s the truth:

If you know your GTM objective, and you have access to your CRM, you have enough to build a strategy that drives real pipeline!

Most of the time, the problem isn’t that you don’t know who to target.

It’s that you’re distracted by shiny new objects.

The outcome isn’t another dashboard.

It’s a list that drives meetings, pipeline, and revenue from your most important accounts.

And you don’t need:

🚫 A new platform
🚫 A fancy scoring model
🚫 Another vendor eating your budget

You need:

✅ A clear GTM goal
✅ Warm relationships hiding in your CRM
✅ A repeatable system that converts

The assets are already there:

→ Relationships built over years
→ Churned customers worth reactivating
→ Champions who trust your product
→ Partners who can open doors

When you start with this data and shape it through a process that includes sales, you unlock what most teams miss:

🔁 Predictable pipeline
🤝 Sales confidence
📈 Real momentum

Imagine opening your CRM to a list your team’s excited to pursue.

No debate. No confusion. Just: "Let’s go after these."

That’s not a dream. It’s a system. 

And it doesn’t require more software or more headcount.

That’s what The ABM Targeting System delivers.

Enrollment opens next Saturday.

If you’re ready to install an ABM strategy that converts, without buying another tool first, just reply “TARGET” and I’ll send you the details early.

P.s. you’ll be seeing more emails from me this week. Next Sunday we’ll get back to our regularly scheduled content!