3 Simple Ideas for LinkedIn CTV

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The past few weeks we’ve looked into LinkedIn’s new CTV offering and even broke down a real example from yours truly.

Below are three more ideas on for how to use CTV in the future.

Closed Lost Opportunities

Creating ABM programs around closed lost opportunities is always a huge success. To me, these accounts are low-hanging fruit. They know the brand, most likely have seen a demo and have an identified problem. Even more, most won deals will have at least two or three lost opportunities.

CTV can be another channel to add to your mix for these accounts. Some examples of content to use here could be the following:

• Product launch

• Case studies

• Upcoming event promotions

• Product hype videos

Aim for using videos that can reignite the flame and interest within your product or show social proof.

Churned Customers

Customers can churn for a variety of reasons, but it doesn’t mean you can’t get them to come back. Within our own data at Movable Ink, we know there’s high likelihood of winning a churned customer back when we can open a new opportunity within the account.

Examples of videos to use here:

• Product launch or update

• Upcoming event promotion

• Pre-recorded video from your head of customer success

• Case study from a hyper relevant customer

The key here is to reignite excitement like with closed lost opportunities, but also try to find ways to promote the customer success process and how very similar customers are driving results.

1:1 ABM

Someone is going to be the first person to run a 1:1 ABM CTV ad. I can’t wait freaking wait to see what it looks like.

As long as the account has 300 people in the target department(s) and persona(s), you’ll be able to launch one of these.

Below are my first thoughts on 1:1 CTV ideas:

• Intro video from a sales rep. We’ve already been doing this for 1:1 landing pages, take the same concept and apply it here.

• Intro video from the c-suite. Same idea as above, but have a c-suite member record it instead.

• Customized product hype video. Add a slide at the beginning calling out the company before transitioning into a quick product or demo video.

CTV will eventually become more commonplace with marketers, and I guarantee more ideas will come to surface.

Have you experimented with CTV yet? I would love to hear about your campaigns and success!

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