For a lot of teams, ABM feels like déjà vu every quarter:

• Scramble to rebuild the target list
• Review reports no one agrees on
• Hold another “alignment” meeting with sales
• Still wonder why nothing changes

It's not for lack of effort. It's the absence of a real system.

I’ve been in those rooms, and led teams through that same cycle.

It’s exhausting.

And it’s not ABM.

It’s campaign management disguised as strategy.

The truth is: you don’t need another tool or dashboard or meeting.

You need a repeatable way to build a target account list that converts, quarter after quarter, year after year, without the last-minute stress.

Here’s what that looked like for our team last quarter:

Weeks 1–2: Aligned on one GTM objective
Weeks 3–4: Mapped warm relationships (partners + closed lost opps)
Weeks 5–6: Co-built a 100+ account list with sales
Weeks 7–8: Documented the playbook so it’s repeatable

No noise. No campaign panic.

Just a system we could run again, without rebuilding from scratch.

It worked.

And now we can do it again.

That’s the real unlock.

Not just building a good list once.

But creating the infrastructure to do it on demand.

So when priorities shift or new targets emerge, you're ready, without adding more headcount, more tech, or more late nights.

This is exactly what we install inside The ABM Targeting System:

→ A 60-day sprint to build a repeatable process for selecting target accounts that convert into meetings, pipeline, and revenue.

→ No black-box tools. No messy handoffs. No pressure.

Enrollment opens on Saturday.

If you want the early details before I go public, reply “TARGET” and I’ll send them over first.

🎯 The ABM Targeting System Starter Guide

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