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Marketing ideas for marketers who hate boring
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Most ABM lists miss the mark, here’s why:
Over the past few months, I’ve been observing and listening.
👉 “How are marketers selecting their target account lists?”
Most of the answers I see and hear sound like this:
“Company size and industry fit”
“Accounts in our ICP showing intent”
“Accounts that hit our scoring model”
“Accounts populated from my Clay table”
And that’s fine, if your only goal is to have a list.
But if your goal is vertical expansion? Enterprise expansion?
Up-sells? Cross-sells?
You need a list built on something Sales actually values to drive results:
Pre-existing relationships
Warm paths
Context they can use in conversations
That’s why the best ABM lists I’ve seen start here:
✅ Closed-lost opportunities worth re-engaging
✅ Churned customers ready to come back
✅ Former champions at new logos
✅ Partner and network overlaps
When you build from these signals → you get meetings.
When you don’t → you get “looks good” and zero pipeline.
Coming Next Week...
I’ve been working behind the scenes on something that helps solve this for B2B teams.
It’s called The ABM Targeting System.
A 60-day sprint to build Sales-ready lists based on warm relationship signals, not black box intent data.
Next week, I’ll be sharing:
Exactly how it works
The process we use in Phase 1 (Targeting Clarity)
How you can apply this before Q3 starts
ABM Tactics subscribers will get first access before I open it to the rest of the market.
👉 Stay tuned for full details drop in the next issue.
🚨 Now Accessible: The Account-Based GTM Guides 🚨
Head to ABM Tactics and log into your account to access the guides.
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🎯 The Ultimate Guide to Building an Account-Based Strategy
